SOCIAL
POST
Bridging cultural narrative, high-performance, and product strategy.
selective work
(VZLA//PR® — 26)
arc/57
Info
DELIVERABLES:
Custom Code
·
Website Design
·
Framer Development
·
Art Direction
·
Year / 2026
/ arc/57
Roles
Role: Art Director & Lead Web Designer
Client: Zapatero (The creative production house behind Bad Bunny)
lobal Collaboration: I am executing this vision alongside some of Latin America's top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed.
Branding: Agua Viva & Savoir Faire
Content (copy): Bad Bunny Syllabus /
Vanessa Diaz
Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) &
Petra Rivera-Rideau
Associate Professor of American Studies, Wellesley College
Details
Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub.
The Cultural Narrative
We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.
Execution
The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny's "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community.
Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.
Outcome
Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.
selective work
(VZLA//PR® — 25)
arc/57
Send me a message at my contra
Flair
Bridging cultural narrative, high-performance, and product strategy.
flair
(VZLA//PR® — 25)
arc/57
Info
DELIVERABLES:
Custom Code
·
Website Design
·
Framer Development
·
Art Direction
·
Year / 2026
/ arc/57
Roles
Role: Art Director & Lead Web Designer
Client: Zapatero (The creative production house behind Bad Bunny)
lobal Collaboration: I am executing this vision alongside some of Latin America's top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed.
Branding: Agua Viva & Savoir Faire
Content (copy): Bad Bunny Syllabus /
Vanessa Diaz
Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) &
Petra Rivera-Rideau
Associate Professor of American Studies, Wellesley College
Details
Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub.
The Cultural Narrative
We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.
Execution
The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny's "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community.
Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.
Outcome
Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.
flair
(VZLA//PR® — 25)
arc/57
Send me a message at my contra
fellow
shipbeer
Bridging cultural narrative, high-performance, and product strategy.
fellowship beer
(VZLA//PR® — 25)
arc/57
Info
DELIVERABLES:
Custom Code
·
Website Design
·
Framer Development
·
Art Direction
·
Year / 2026
/ ZAPATERO
Roles
Role: Art Director & Lead Web Designer
Client: Zapatero (The creative production house behind Bad Bunny)
lobal Collaboration: I am executing this vision alongside some of Latin America's top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed.
Branding: Agua Viva & Savoir Faire
Content (copy): Bad Bunny Syllabus /
Vanessa Diaz
Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) &
Petra Rivera-Rideau
Associate Professor of American Studies, Wellesley College
Details
Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub.
The Cultural Narrative
We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.
Execution
The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny's "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community.
Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.
Outcome
Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.
fellowship beer
(VZLA//PR® — 25)
arc/57
Send me a message at my contra
burke
Bridging cultural narrative, high-performance, and product strategy.
burke
(VZLA//PR® — 25)
arc/57
Info
DELIVERABLES:
Custom Code
·
Website Design
·
Framer Development
·
Art Direction
·
Year / 2026
/ ZAPATERO
Roles
Role: Art Director & Lead Web Designer
Client: Zapatero (The creative production house behind Bad Bunny)
lobal Collaboration: I am executing this vision alongside some of Latin America's top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed.
Branding: Agua Viva & Savoir Faire
Content (copy): Bad Bunny Syllabus /
Vanessa Diaz
Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) &
Petra Rivera-Rideau
Associate Professor of American Studies, Wellesley College
Details
Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub.
The Cultural Narrative
We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.
Execution
The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny's "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community.
Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.
Outcome
Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.
burke
(VZLA//PR® — 25)
arc/57
Send me a message at my contra
nixtio
Bridging cultural narrative, high-performance, and product strategy.
nixto
(VZLA//PR® — 25)
arc/57
Info
DELIVERABLES:
Custom Code
·
Website Design
·
Framer Development
·
Art Direction
·
Year / 2026
/ arc/57
Roles
Role: Art Director & Lead Web Designer
Client: Zapatero (The creative production house behind Bad Bunny)
lobal Collaboration: I am executing this vision alongside some of Latin America's top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed.
Branding: Agua Viva & Savoir Faire
Content (copy): Bad Bunny Syllabus /
Vanessa Diaz
Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) &
Petra Rivera-Rideau
Associate Professor of American Studies, Wellesley College
Details
Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub.
The Cultural Narrative
We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.
Execution
The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny's "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community.
Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.
Outcome
Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.
arc/57
(VZLA//PR® — 25)
JULIO ARAGOZA
Send me a message at my contra